So, would you like to use your crypto without selling it? Whether you're paying off student loans, buying a house or starting a business, BlockFi helps crypto investors use their Bitcoin, Ether, and Litecoin without selling it. In this interview, I talk with CEO and President of Brave, Brendan Eich about his rich history in tech, why he built the Brave browser and some of the controversies around the token. The controversy comes with the Basic Attention Token, which Bitcoin maximalists have regularly criticised, both for the ICO issuance process and whether the token has any value for users.īrave faces an uphill task in convincing people to use the token which arguably adds friction for all parties. Brave is growing as users are increasingly demanding greater online privacy and the tools which Brave uses to block scripts and ads is improving the experience for users, but this, in turn, is causing problems for advertisers and publishers.īrave is attempting to change the model by changing the relationship between the three parties, ensuring that only ads that real people see on real sites are paid for, and providing a better distribution of income. Publishers are losing revenue to fraud, and ad blockers are reducing the reach of campaignsĪdvertisers lack good information on who they are advertising to, and their ads are appearing on fake websitesīrave is attempting to fix this, but not without controversy. Users encounter a degraded experience as web pages take longer to load - leading to an increase in mobile data charges The online advertising model is broken all parties are hurting:
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